Learn how to pack a powerful punch when writing persuasively! This six-week workshop teaches you the processes involved in crafting mainly newspaper op-eds and formal speeches: Think. Plan. Write. Participants will learn the techniques of audience analysis, message development, targeted research, organization, using persuasive language and effective use of social media in planning/strategizing an op-ed or speech. The workshop also covers the application of persuasive writing principles to lower-profile writing formats, such as memos, letters and emails. This class features hands-on writing exercises, engaging discussions, a reading list, and a blog.