Although most authors now recognize the need to participate in the marketing of their newly published books, the idea of marketing can still inspire fear and loathing. Fortunately, by developing a plan and understanding basic elements of marketing, much of that fear can be dispelled. Whether your book is being published through a big press, indie press, hybrid, or self-publisher, you’ll need to provide marketing support. In this three-week class, you’ll learn the basics of marketing and how to develop a plan well in advance of your book’s publication date. With class participation, we will explore the effectiveness and value of book reviews, various forms of social media, book tours (virtual and real), house parties, targeted advertisement, entering contests, appearing at book festivals, and more. We’ll also discuss those aspects of marketing that are either outdated or ineffective. Handouts and online links include lists of book reviewers (print & online), paid advertising options; PR and publicity firms that promote books; local venues that host readings; lists of festivals, contests, and awards.