Learn how to pack a powerful punch when writing persuasively! This six-week workshop teaches the processes involved in crafting newspaper op-eds and written speeches: Think. Plan. Write. Participants will learn the techniques of audience analysis, message development, targeted research, organization, using persuasive language, and effective use of social media in planning/strategizing. The workshop also covers how to apply persuasive writing principles to lower-profile writing products, such as memos, letters, and emails. This class features hands-on writing, engaging discussions, a recommended reading list, and a blog for amplification.