Fundamentals of Persuasive Writing

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Learn how to pack a powerful punch when writing persuasively! This six-week workshop teaches the processes involved in crafting newspaper op-eds and written speeches: Think. Plan. Write. Participants will learn the techniques of audience analysis, message development, targeted research, organization, using persuasive language, and effective use of social media in planning/strategizing. The workshop also covers how to apply persuasive writing principles to lower-profile writing products, such as memos, letters, and emails. This class features hands-on writing, engaging discussions, a recommended reading list, and a blog for amplification.

About James Alexander

James Alexander has more than 30 years experience writing professionally, including stints as a political speechwriter at the Cabinet level. After earning a B.A. in Journalism at the University of North Carolina at Chapel Hill, he worked as a bylined newspaper reporter at The Charlotte Observer and The Atlanta Journal-Constitution and also interned at The Washington Post. He later served on Capitol Hill as a U.S. Congressional Fellow and then worked as a Hill press secretary which involved writing lots of speeches and op-eds. As a ghostwriter, James penned dozens of op-eds for political figures with publications in The Wall Street Journal, The New York Times, USA Today, and The Washington Post, among others. He works full-time in media relations and still writes.

Teaching Style: James thrives on interactive learning and discussion.


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